Remove term: apple appleRemove term: intends intendsRemove term: to innovate to innovateRemove term: from Romania from RomaniaRemove term: from UK from UKRemove term: from Germany from GermanyRemove term: from Israel from IsraelRemove term: from France from FranceRemove term: Steve Jobes Steve JobesRemove term: managers managersRemove term: business businessRemove term: company companyRemove term: functional structure functional structureRemove term: domain domainRemove term: best product experience best product experienceRemove term: Apple products Apple productsRemove term: amazing products amazing productsRemove term: billion billionRemove term: best financial results best financial resultsRemove term: giant tech Apple giant tech AppleRemove term: NACE code NACE codeRemove term: Apple announced expansion plan Apple announced expansion planRemove term: plan planRemove term: expansion expansionRemove term: opening openingRemove term: specialized human resources specialized human resourcesRemove term: Romania is so-called Romania is so-calledRemove term: silicon valley of Europe silicon valley of EuropeRemove term: IT ITRemove term: high qualified personel in IT high qualified personel in ITRemove term: cybersecurity cybersecurityRemove term: Romanian Politehnica University Romanian Politehnica UniversityRemove term: digital and cyber security digital and cyber security

Apple intends to innovate from Romania similar as from UK, Germany, Israel and France

After Steve Jobes returned to Apple, he laid off all the managers. Apple at that time it was divided into business unites each with loss and profits. He put the entire company into one PNL and made a functional structure. Functional managers ensured that those with particular expertise in a certain domain had power decisions in that domain. Since then, Apple committed to achieve the best product experience. And yes, Apple created amazing products and reached top sky revenues. Apple reached among the best financial results in its history between January and March 2022, with sales of $97 billion and net profit of $25 billion.

The giant tech Apple has a company in Romania for 3 years and announced expansion plan. According to the NACE code, the company is authorized to carry out in Romania “business and management consultancy activities”.

Representatives of the American giant Apple met on 5th May 2022 with the Romanian Government officials, and the discussions also addressed the launch of a Research and Development Centre, following the model of those in the United Kingdom, Germany, Israel and France. At the meeting attended the Ministry of Digitalization and the Director of the National Committee for Cybersecurity.

Romania has an advantage indisputable for the opening of such a R & D centre, since Romania has the most important resource available worldwide – specialized human resources. Romania is so-called the “silicon valley of Europe”, due to its high qualified personel in IT and cybersecurity, educated at Romanian Politehnica University. Also, lately Romania has become increasingly active and relevant in the field of digital and cyber security.

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